Executive Bio—Dennis Wakabayashi / Vice President of Integrated Commerce / The Integer Group
Dennis is a leading CX strategist, innovator and evangelist with a proven track record of redefining the landscape of Customer Experience Marketing. He brings together a deep understanding of engagement, marketing technology, data and CX curriculum to motivate strong cross-functional teams to accomplish forward-thinking goals, for leading global brands.
After recognizing the limitations with conventional approaches to journey mapping and customer experience workshops, Dennis developed his own methodology resulting in a much more multi-faceted, cohesive consumer experience that aligns diverse sets of company stakeholders to deliver measurable and profitable customer experiences, at the necessary speed and scale to thrive in today’s customer driven marketplace. His CX methodologies have been leveraged by FedEx, Wells Fargo, Starbucks, GameStop, Vuka Energy Drinks, McDonalds, and many others.
In 2018 he was named one of the top 25 retailer influencers to keep an eye on. He’s been recognized as one of the 25 Most Influential Email Marketers You Should Follow by CampaignMonitor.com, and Cision named him one of the world’s top 50 email marketing influencers.
He is a well-known CX subject matter expert who sits on on Adobe’s Experience League Advisory Council and a member of Service Design Week’s Advisory Board. He regularly contributes topical posts on CX and Business Transformation for sites like Brandwatch.com, as well as guest blogging on the sites of other top digital media influencers. Most recently he was named one of Campaign.com’s digital 40 over 40.
Dennis began his digital marketing career as Director of Media Arts for a TBWA agency developing the burgeoning practice of Omni-Channel for McDonald's and other notable clients. Later he went on to join a start-up called Verio that built one of the very first national TCP/IP networks to deliver the Internet to small-to-medium business in the top 52 metropolitan cities in the USA. The wildly successful Verio team built the largest USA hosting business, went public, and ultimately sold for $5 billion to NTT Data.
Over the course of Dennis’s career, he has won advertising and marketing awards, contributed to the development of the Internet Explorer browser, pioneered initial digital banner delivery technologies, and applied for patents using crowd sourcing and machine learning.
Dennis is dedicated to sharing his knowledge of the CX and integrated marketing space with his colleagues, clients, and other professionals across the industry. He is also heavily involved in training and education, currently teaching in the Big Data Certification program at SMU and developing customer experience curriculum as a CX subject matter expert for the world’s leading technology educators: O’Reilly Media and SafariBooksOnline.com
Customer Experience Marketing and Operations • Marketing Automation • Thought Leadership • Digital Consumer Strategies • CRM • Email Marketing • Analytics & Reporting • Ad Agency Management • Demand/Lead Generation • Social Media • ECommerce