Social media is everywhere! No matter where you look, a reference, a user, or a device is visible, and that’s why social media marketing is so effective. Due to today’s heavy competition, successful social media campaigns are defined as something that attracts more than mere attention. To achieve true success in social media, you need to have a proper strategy and to think outside the box.
According to the blog “Innovative Social Media and e-Business,” the first step to developing the right social media strategy is to answer three questions:
1. What are your business goals?
2. How can social media help you meet them?
3. How can social media support and amplify a conversation around your organization?
Let’s start with business goals. These need to be clearly specified and outlined before you start any marketing campaign. For most businesses, it’s all about making more sales. However, there is a lot that needs to happen before a “like” or “follow” results in a successful sale. You have to plan your strategy to attain your primary goal by first achieving a set of mini-goals. Social media is one of the most powerful marketing tools today. No matter what your business goals may be, social media has the ability to help you work toward achieving them.
Would you put your company’s marketing strategy in the hands of someone who has no experience in the subject? It’s the same with social media. Unless you hire someone who knows what they are doing or at least consult them on creating your social media strategy, things will not start out the way you want. If professional help is not an option, you can always seek out online help. The internet is full of fantastic social media marketing tools to help save time and to keep the postings regular.
Let’s say you have a Facebook page with a number of likes. To keep your audience interested and informed, posts need to be uploaded regularly. Moz, a leading provider of SEO solutions, has put together a list of some great tools to help streamline the process of keeping social media profiles active. Quite a few of these tools, such as Followerwonk, TweetDeck, Buffer, and Hootsuite, offer their initial plans free of charge, so they’re perfect for start-ups and smaller companies with more attainable goals.
For large-scale companies with the budget and the human resources to spare, tools such as Spreadfast, Marketing Cloud, and WildFire are perfect picks. With subscription fees in the $1,000 range, they’re out of pocketbook range for smaller companies with smaller budgets, but the true value of these tools is that you can use them to generate creative promotions, even without much experience as a social media marketer.
To make sure your strategy is headed in the right direction, you need to understand how your success is measured on social media platforms. For instance, Facebook offers valuable information about what goes on with the items posted on your fan page via Facebook Insights. This is one of the best free tools for monitoring Facebook performance. If you want further insight into other social media profiles, use one of the tools that are mentioned above. The data presented by these social media tools is of vital importance to the success of your campaign.
How do you use this analytics information to attain social media success? Since these tools offer such great insight, you might not even need a professional to identify what types of posts your audience interacts with the most, what times your audience is most likely to view them, or the general preferences of your audience and demographic. When you are aware of how your target audience interacts with your profile, their likes and dislikes, along with an idea of their expectations, you can create content to suit their needs.
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