SEO, or search engine optimization, is a key term for any business with an online presence. Marketing teams, social media managers, and website operators all need to know how to use SEO to ensure their brand is receiving as much online traffic as possible from search engines like Google, Yahoo!, and Bing. Since many people turn to search engines to find what they're looking for on a daily basis, you need to have a great SEO plan to direct these users to your own website or media page. If you need help finding SEO success with your brand, try these new tricks and trends to boost your search engine ranking and get more online visitors.
Don't Go Keyword Crazy
While keywords should be used to identify the main topics and ideas in your content, don’t overuse them, either in your actual content or in your website description. If your keywords fit in naturally while you are creating your website content, great! Use them. But don't force them into your content awkwardly. Search engine algorithms will recognize your keywords, in addition to your overall content, to figure out what search terms will cause your website to pop up favorably in search results. Oversaturating your website with keywords will only hurt you and your brand: Your website could get marked as spam and be blocked completely, too many keywords might confuse the search engine and cause your site to appear in the wrong instances, or your site could get penalized for being too promotional and of low quality. Keywords are important and you shouldn't ignore them, but don't get caught up in the keyword craze. Use them only where appropriate. For more keyword help, check out these “Snackable” tips to improve your SEO.
Remember Mobile Devices
SEO doesn’t just involve desktops and laptops anymore. Today, people use search engines from their mobile devices too, such as smartphones, gaming consoles, and tablets. If your website is optimized for mobile, chances are it will have a more favorable position in search engine results, especially when someone is searching for your topic or niche from a mobile device. Mobile optimization for your website should include several changes from your regular site. You should have a mobile-friendly layout with an appropriate size for smaller mobile screens. This makes it easier for someone to browse your site from their smartphone. You may also want to think ahead to accommodate weak Wi-Fi signals and slower loading times by reducing the size of images and content on your mobile website. This ensures your website will load even when people are away from reliable Internet access. Your mobile offerings don’t have to include everything your full website does, but it should offer the basics for new visitors and potential customers. Check out this infographic for more information on the latest SEO trends, including mobile device optimization.
Social Media Connections
Yes, SEO and social media are connected. You can't think “marketing” without thinking about the social media aspect of your business. As SEO has moved away from the importance of keywords, it has moved more toward social media connections. This is because in today’s SEO, content is king. If you want to have a great search engine ranking, your content has to be great quality and relevant to your brand. Good content is what will get you website traffic and regular visitors. You can ensure you have quality SEO content by using social media. Use social media connections to distribute your content, such as through sharing on Facebook, re-tweeting on Twitter, or using hashtags on various sites. Depending on how your content fares on these social media sites, you’ll get an idea of how good your content is and you can make changes as needed. Constantly creating new content and promoting it by sharing it on social media will ensure search engines can see your website is still active and worthy of a higher rank. Remember, the more popular you are on social media, the higher you’ll appear in search engine rankings because you’ll have a better reputation, even before worrying about keywords and layout. To learn more about the latest SEO strategies, visit this website.
If you want to maintain a great online presence (which you should!), then you need to consider SEO when setting up your website and social media pages. SEO is necessary to ensure your brand gets the attention it deserves from search engine traffic. While it requires a little research and time to set up a SEO campaign, it will be worth it when you see the traffic boost from your website increasing in rank. For more information on SEO and how to implement it for your business, visit my twitter feed to find thousands of marketing and SEO resources to help you get the most traffic.