In the past year alone, mobile marketing has grown exponentially. As technology gets more advanced and more portable, companies need to keep up and stay current with their mobile marketing campaigns. To be successful online, mobile marketing needs to become a major part of any business’s marketing strategy. These mobile strategies also need to be updated on a regular basis to keep up with today’s fast-changing technology. If your company’s mobile marketing campaign could use an update, check out the biggest trends in this year’s mobile technology field.
Increased Interdepartmental Collaboration
Modern companies are finding that they can achieve better marketing results by increasing their interdepartmental collaboration. This article demonstrates how collaboration is becoming a big part of current digital marketing trends. Digital marketing teams are no longer separated from other departments; instead, it’s common to see multiple departments contributing to advertising and marketing campaigns. By working collaboratively, marketing specialists are finding creative ways to reach out to consumers. They are also finding better ways to protect themselves from digital threats. There are many benefits to interdepartmental collaborations, including:
- More digital marketing options
- Better overall customer satisfaction
- Comprehensive protection against digital threats like hacking and viruses
- Wider audience reach
- Positive outcomes beyond sales goals
- Better brand loyalty from consumers
While mobile browsing was a major focus last year, this year it’s all about mobile purchasing. This HubSpot article estimates that 60 percent of all consumers are now purchasing products and services on their mobile devices, including smartphones and tablets. Companies need to be prepared for this buying shift by offering easy ways to purchase goods with mobile devices. No one wants to spend time trying to enter their credit card information and address on a tiny touchscreen. This can also be frustrating if a customer is experiencing a weak or fluctuating Wi-Fi signal. To compensate, businesses are starting to offer new methods of purchasing, including one-click buying options, saved account and credit card information, and even prepaid wallets for their services. This ensures that if a customer sees something they like in an ad or email, they can purchase it right away, no matter where they are, instead of hoping to remember when they get home.
Loyalty programs have long been a staple of big businesses, but now there’s a new dimension to these incentives through mobile apps. Many companies are creating mobile apps for their loyalty programs so that shoppers can look at their personalized program while shopping in the store, find special coupons and savings based on their shopping habits, and use rewards or points accumulated due to brand loyalty, all from their smartphone or tablet. In addition to these positive draws for customers, businesses also benefit by having a simple sign-up process that consumers can complete in just a few minutes, wherever they are. An easy sign-up app means more people will complete the process and have a reason to shop with the company. Brand loyalty and customer satisfaction get improved. These apps and programs also increase the amount of people receiving promotions, newsletters, and other contact from the brand. As this website demonstrates, loyalty programs get a serious boost when mobile integration is performed, and it’s a new trend businesses are picking up on.
Now that mobile Internet browsing has become commonplace, people are expecting more from their mobile devices. Video messaging and communication is being clamored for. In addition to being a communication option for family and friends, video messaging on mobile devices can also be used creatively by marketing teams. This interactive form of messaging opens new doors for businesses, allowing them to communicate with customers in new, innovative ways. With mobile video messaging, businesses can offer live help for customer service issues, no matter where the customer may be. They can also offer live views of products or services for customers to check out if they are considering a purchase. Video messaging doesn’t necessarily have to be live either; companies can create pre-recorded videos for customers to view if they are looking for a specific answer to a question or for more information about a product. Click here to learn more about how video messaging is going to be the future of mobile communication.
In this age of smartphones, tablets, portable gaming consoles, and other convenient options, mobile marketing isn’t just something to think about—it's a requirement for the online success of any brand. While there are a lot of things to do when creating a digital marketing campaign, these latest trends can help even the newest business stay relevant in the ever-changing mobile world. For more ways to update your company’s mobile marketing, pay @dwakabayashi a visit to find insight into every aspect of marketing, including mobile marketing options for today’s portable devices.