In today’s world, it’s all too easy for consumers to fast forward the commercials on TV, ignore print ads, and tune out online banners. That's why it's so important to have a good content marketing strategy. Through content marketing, the consumer gets reliable, interesting information and the business has the ability to promote their brand as a win-win for everyone. Here's some things to keep in mind as you create your content marketing strategy.
When you create a content marketing campaign, you create specific links and sites that you can monitor with analytics tools. These tools will allow you to monitor your traffic, comments, and hits for your content. This will show you detailed information about your audience—where they are located, how they are reaching your content, what links they click on, and how long they stay on your page. This kind of information is invaluable to businesses. It will help you figure out what kind of content is a hit with your audience and what content is being largely ignored. With this information, you can tweak your marketing campaign so it will be more successful; you can cut out the junk and focus on what really draws visitors. Check out this website for more on using analytics tools in your content marketing campaign.
Content marketing doesn't just allow you to advertise your brand; it enables you to tell your brand’s personal story. It’s important to consider what that story is before starting your content marketing campaign. The story should be consistent with your business’s history and mission statement. Sharing your brand's personal story with readers should attract individuals with the same ideals and outlooks. While you shouldn't push your beliefs on your audience, it is important to make them known and reference them in your site’s content. Your personal story will make you stand out from all the other brands and companies in your field, and it is what will make you memorable.
Content marketing isn’t just limited to one website, one television channel, or one magazine page. With this type of marketing, you can dip your toe in many different marketing pools. When you create content for your brand, you can use and share this content in a variety of different areas, including on your own website, social media sites, and more. This vast reach will lead to more traffic and better recognition. You can also reach more people and gain the attention of a wider audience. Your company should consider promoting content on a variety of different sites, including:
- Your own personal website
With content marketing, you can gain more attention when a celebrity or other icon endorses your brand. Today, social media makes it easier to reach these individuals online, such as through Twitter. By using a highly recognized figure in your content marketing, you can guarantee your content will get more shares and, therefore, more traffic. The best way to use influencer content is to stay up-to-date on current trends. For example, if there is a major sporting event happening, include this in your content. Try to get the most popular current celebrities to endorse your brand. This site goes into more detail about influencer content and how it can boost your content marketing campaign.
Search Engine Results
Great content can lead to better search engine ranking through Google, Yahoo!, Bing and more. Being highly ranked in search engines is an important way to drive traffic to your site, and it will ensure more people become aware of your brand when searching for related topics. The key to being ranked highly is through quality, informative content, rather than through spam or pushy advertisements. Since great content marketing campaigns naturally include great content, this is an easy way to kill two birds with one stone. Creating content that promotes your business while also engaging the reader will, in turn, boost your search engine ranking without any extra effort on the part of your marketing team. Check out this article for more information on the correlation between search results and content marketing.
So the lesson is: Content marketing is the most effective way to engage your audience. In a sea of flashy banners and confusing commercials, quality content is the best way to hold potential consumers’ attention. If you need more proof of how effective content marketing can be, check out my Twitter feed, where you can find many more resources to help you create an excellent content marketing campaign.