Last week, I had a chance to look behind the scenes at one of the fastest growing companies in America. VARIDESK. VARIDESK is known for producing height-adjustable standing desks and related accessories. The company was Co-Founded in 2013 by current-CEO Jason McCann.
Since the company launched in 2013, VARIDESK grew from two employees and one standing desk to nearly 300 integrated employees, operating in a synchronized customer experience culture throughout their organization.
From the moment you walk into VARIDESK offices everything is different
Upon walking into their offices, you feel an entirely different corporate experience. Their lobby is a coffee bar welcoming clients and employees to a satisfying experience while they're at VARIDESK. The employees I spoke to could not say enough how much they appreciate how their day starts. Several of the people I talked to said:
“I look forward to coming
to work. Everyday.”
It’s not surprising to hear this in the office halls. Every bit of their office is a well-designed flow of calming and aesthetically pleasing experiences.
VARIDESK Introduces the era of dynamic office space design.
As real estate costs soar and companies attempt to maximize square-footage per employee, they face intense costs associated with growth. VARIDESK’s culture and changes everything we know about integrated cultures and office space.
In this example, you can see precisely how they adapted to culture, business objectives, and office space requirements based on their modular, integrated strategies.
Over the course of three years, VARIDESK grew from 50 to 72 workstations in their sales department without adding additional square feet. More importantly, they achieved it without sacrificing employee experience.
They are also experts at integrated culture.
Along the tour of the office, I found a few gems that may not have been obvious to everyone on the outside looking in; The first was an easy thing to spot — they are charitable. You might be saying “big whoop” every responsible business has a charitable side to their business and helps communities. Well, VARIDESK gave more than $1MM to non-profit organizations to empower them with healthy office spaces. Their donations, help non-profits rapidly reorganize their office spaces to scale and pursue their missions in a healthy and aesthetic work environment. They improve credibility, healthy workspaces, strengthen workers, and insulate 501(c)(3) from hefty real estate costs. The impact on communities around the world is priceless.
Now let’s get to the heart of the matter. How does this all add up to the profitable business? Their secret is holistic integration.
Let’s start with one of the most challenging aspects to mastering customer experience — alignment with stakeholders. Companies with the highest CX maturity possess something we call at The Integer Group: C-Suite Centricity.
C-Suite Centricity is when members of the executive team work in a highly organized and coordinated effort to connect product development, sales, marketing, customers, and employees into a harmonious blend of business management.
At VARIDESK, the C-Suite has a particular conference room where their leadership continuously collaborates. The C-suite goes far beyond just talking among themselves. They have business practices that accumulate ongoing customer feedback and employee feedback to everyone who makes an impact on the business has a voice.
Digging deeper to integrate multicultural sensitivities.
Next level! CX operational practices and marketing automation.
In my line of work, I see many organizations maturing quickly with CX and facing a familiar roadblock. One of the most consistent challenges to reaching operational CX maturity is introducing modern digital platforms within a business because the hurdles of adoption are hard to manage, and training is costly. Not surprising VARIDESK’s commitment to transformation lead them into a territory I’ve never seen before, and it’s brilliant.
Salesforce and VARIDESK integrated their partnership so cohesively that they made an in-house Salesforce service desk and staff to proactively and immediately address any employee obstacle and provide on-demand one-on-one training. The result is that both partners express agility, dexterity, control, and execution faster than thought possible.
The magic is real. Comprehensive integration is now a thing.
At the end of my visit, the team treated me to something they call the “magic show.” From their perspective, it’s a creative showcase of how easy it is to set up their flagship product in under 5 minutes. It’s easy, high quality, and impressive to watch.
From behind the scene, I saw something you’ll never notice from watching the video — the truth about VARIDESK’s real approach to the market place.
When I shot the video, I learned something special about integration and management. The team you’re watching isn’t a special assembly team. Not at all. During my visit, they just grabbed the closest people on hand and asked them to do the “magic show.” The real magic here is that, the team doesn’t work for a single department! These folks are from different management levels and groups across the entire organization.
The team you see performing the magic show are from, executive development, CX, Sales, and Operations. VARIDESK truly lives and breaths customer experience balanced with operational intelligence.
This means you’re going to have a great product and customer experience. Here’s a helpful link if you want to shop now. There ecosystem of office products is impressive.
In closing, I’d like to say a big thanks to Matt and Emily for taking me on their journey. I’d also like to give a big shout out to Jason McCann for his hospitality and the opportunity to share with business leaders everywhere this case study about putting all of the people, technology and operational management to deliver best in class customer experiences. He’s set the bar very high. Bravo Sir!