This year I had the prestigious honor of speaking to a packed session at Colorado Ad Day. The experience was nothing short of spectacular.
Here's the deal. I'm a native Coloradan who came up from humble beginnings as a production artist in the advertising community of Denver, Colorado. I remember going to Ad Club events and watching in awe as all kinds of cool peeps got up and spoke about this that and the other thing.
Over the years the club had its ups and downs like any other organization, and it was sincerely inspiring to see how much bigger and better the club has become since those initial days. Regardless, I've always admired the love, sweat, and tears it takes to hold together the ad community. The best part? This year I was part of the festivity!
We got off to an amazing start
This year, we had a phenomenal keynote address from Jeremy Duhan, the chairman of TEDxMileHigh who kicked us off with an engagingly fresh perspective on storytelling. From there, we all enjoyed a journey of fresh thinking, content, and engagement.
And the event just kept getting better from there
For those lucky enough to have attended. We learned about:
- BUILDING AN INTERNAL AGENCY FROM THE INSIDE OUT from Brad Fixler
- THE FUTURE OF EXPERIENTIAL MARKETING from Max Lenderman
- BRAND BUILDING ON SOCIAL PLATFORMS from Pam Scheideler, Chief Digital Officer, Deutsch,
- BUILDING IDEAS THAT THRIVE IN A CONNECTED WORLD from Michael Shafrir, Industry Manager, Travel at Facebook and we took a marketing
Great energy at the Event
The reason I'm posting this is that there was something special about being home and talking with friends, peers, and colleagues about the work we've been doing at The Integer Group over the last few years.
I loved sharing our C-Suite Centricity presentation in an atmosphere of camaraderie where a few occasional f-bombs and exaggerated hand gestures were welcomed.
We still got down to work
Of course, we still covered all of the essential things to keep in mind when introducing or contributing to business transformation. We spoke about the way The Integer Group approaches Customer Experience (CX) in terms of Reputation, Reach, Retail, and Relationship. We built an intellectual bridge to Service Design (SD) in terms of Customer Care, Supply Chain, Operations, and Finance.
After the basics, there was a moment when the entire room grabbed their notebooks all at once, and it was like watching one of those domino falling exhibitions where from one side of the room to the other a wave of pages fluttered open in synchronicity. I'll probably never see again, nor forget.
We finished talking brass tacks (Shout out to my old Denver wingman)
At that moment, we talked about how to link together all of your client's data in a single kung-fu move using AI to put customer and attribution into the hands of anyone. A moment of demystification for new aspiring ad execs as well as a new trick for the old dogs in the room.
Congratulations to the Colorado Ad Day team for pulling off one of the best events of the year. And thank you for allowing me the honor of speaking.